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Purchasers of Loyalty Myths

Loyalty Myths authors Timothy Keiningham and Lerzan Aksoy, in partnership with Professor Bruce Cooil of the Owen Graduate School of Management, Vanderbilt University and Professor Tor Wallin Andreassen of the Norwegian School of Management, have conducted groundbreaking research on the relationship between ‘Net Promoter’ and firm growth. Purchasers of Loyalty Myths after November 1, 2006 can view an in-depth online presentation of this research, with narration by author Timothy Keiningham. Here’s all you have to do.

1.   Purchase of new copy of Loyalty Myths from an on-line bookseller (or your local book store) Click here
2.   Forward a copy of your receipt (email confirmation or scanned image for local bookstore purchase) to this email address: presentation@loyaltymyths.com
3.   Once we have this information, and after we verify it, you will be emailed a private URL where you can view the presentation.

THAT’S IT! That’s all you have to do.

Please note:
You will have access to the presentation for only 5 days. This site requires Flash and is best viewed with Microsoft Explorer and a broadband connection! You will receive an email with the URL and your password within 2-3 days of your submitting proof of purchase.

 
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