Editorial Reviews

An intellectual jolt — what you accepted as a truism is quite shaky if not totally wrong! –
      Globe and Mail, November 30, 2005

Consultants recommend eschewing loyalty programs for good, old-fashioned service –
      Harvard Business Review, Oct 2005

Refutes, debunks or clarifies long-held "truisms" of customer loyalty –
      Quirk's Marketing Research Review

Researchers thoroughly dismantle customer loyalty shibboleths offering better ideas –
      Entrepreneur, Oct 2005

Book debunks the myths surrounding customer loyalty – DM Bulletin, Sept 20, 2005

A useful book for those considering a loyalty program or those in charge of developing or
      implementing one – Marketing Management, Sept/Oct 2005

If your are seeking to build solid customer relationlships, this book is a good place to start –
      Sales & Marketing Management, Sept 2005